Often, people don’t know what niche to promote, and I always say promote the one you know best and/or turns you on as you’ll do best at that one.

Let me go a few steps further. Know what your SURFERS want. Learn all you can about the niche and why people like it. How? Well, you can do online research. Visit porn sites dedicated to the niche you’re interested in. Find surfer forums (this is the best way to learn) and read what people say. Obviously not every surfer likes the same thing for the same reasons, but you can learn a lot.

Now, let me give you an example. Say you decide to promote BBWs, since you yourself like fat chicks. Start going to the various groups (Yahoo, Google, MySpace, AFF) and read what people say. Create a bogus persona and ask why they like fat chicks. Interact as if you’re just a horny surfer. Most likely, you’ll hear that they like BBWs as they generally have bigger boobs, there is more to love, they like the way they jiggle, they like something to hang onto, or they just find them beautiful. The latter is important. Why?

HOW you promote your site and how you refer to the women is what sells the site. If you refer to the women in a degrading manner and do the same for the men, chances are you won’t be making much cash.

“We have the fattest whales you’ll ever see.” “These fat c*nts are disgusting to look at but love to fuck.” “Like to fuck an elephant?” “Look at these desperate men fucking these pigs.”

You probably laughed when reading that, but if you loved fat chicks since to YOU they were beautiful, would YOU want to join a site that called you desperate, referred to them as animals (a little too bestial for some men), or degraded them so severely?

If you wouldn’t, why would your surfers?

You won’t learn everything overnight. Research can take months. But in the end, it’s well worth it.